Lenovo's superfish controversy has scared many around the globe about the term 'Adware'. With internet scams and malware attacks on the rise, adware incites the sense of fear and suspicion among users while using internet. It has become vital to understand exactly what adware is, what it can be do and how to overturn the threat that adware poses. So, this article is all about knowing what this term means and steps to take in dealing with it.
Have you ever noticed that interesting advertisement or link that appear when you browse online have somewhat relevancy with your browsing history? Or have you noticed some annoying pop-ups that offer ‘beyond imagination’ deals? Welcome to the mystifying world of adware. These are unwanted online advertisements are usually adware. Adware pose as security threats to Internet users as the chief purpose of adware is to display advertising content on your PC by tracking the PC usage history. So, it silently installs in your PC and then spies on your web browsing. It may appear as a toolbar or homepage in your web browser to work upon.
Most adware use pop-up windows to flash advertisements and links to other websites. While some adware keep tab over your browsing activities and according to your taste of browsing delivers more filtered advertising content.
Some of the adware are so wisely programmed that they adjust and fit according to the webpage you are currently on. Due to which, some people don't mind this things or don’t even understand that they are being targeted by advertisers. But experts reckon this practice as a critical privacy breach. The most important question that arises here is- Do you want this program on your computer, if it compromises privacy and security? Not only adware are security threats, they are more than a pain as they work continuously in the background, can reign your PC's resources and eventually, making your device slow.
These programs may install along with other free programs that you install, as a result of a snub to some type of notification. However, these notifications are usually not well highlighted in agreement, etc. that tend to be quite long and most of us don't bother to read them. So this makes way for adware to get bundled with free software that you download from the Internet.
Now the question that crosses our mind is- How to deal with adware? So, following are some vital tips that might help you in tackling the issue:
- Always read Licensing Agreement before installing any software: This can be a difficult task to do but for the sake of your privacy and PC don't just scroll to the bottom and click the "I accept" option. While installing freeware instead of being in a hurry, read each agreement carefully.
- Don't click on pop-up advertisements: Always try to ignore advertisements pop-ups that comes to your screen while you surf a website. These ads might be a red flag. If you click the advertisement pop-ups, there are chances that someone is watching your web-surfing behavior.
- Be alert to what you download from the Internet: Always be on alert mode while you select a software program to download it for your PC. If the software is alien to you, read its website carefully to get the detailed information about the people behind the software.
- Uncheck default freeware dialog box: Sometimes you see already tick-marked dialog box on the licensing agreement of some software. That dialog box offers adware with the software you download, so uncheck that dialog box at priority.